Hamburg is Germany's largest and the world's third-largest aviation hub, home to leading companies like Airbus and Lufthansa Technik. With over 40,000 professionals driving the industry forward, the region faces challenges like skilled labor shortages and environmental concerns. Despite these, our goal is to reignite enthusiasm for aviation. We aim to strengthen interest in aviation careers through our innovative concept and initiatives, rekindling the fascination with all aspects of flying.
Together with Clemens Schah Sedi, Sarah Schümperli, and Paulina Giloy, we developed our concept and presented it through a trailer. This approach ensured that not only our clients understood our goals but also captivated external audiences, sparking their interest in participating in the campaign.