Fabit is a Berlin startup whose goal is, to improve money management for people in financial need. Their service is a mobile application, which one should actively assist the user day in day out, to change their financial habits; therefore Fabit, and become financially fit and self-determined. The user gains a better understanding of how to spend his money more carefully to pay back their depts or save it for their future. The target group starts in student age and goes up to people in their late 30s.
To create a new brand strategy that will be recognizable as Fabit, we suggested a clear and bold approach. People confronted with poverty or heavy depth need a straightforward plan to turn these around and start their life with a new approach to money. The creative foundation, leading to the final design, inherited this idea of turning things around to the better.
To make a clear statement about the brand and their goal, the notion of process is shown in every part of the design. From the past into the future, from the minus into the PLUS aswell as the brilliant complementary colors complete the design in every part of it. The bold typography as well as the eye-catching pictograms appear in every medium and help the identity with a visual impact that will always be recognizable as Fabit.
