Outdoor Visual Identity for the exhibition venue Gropius Bau in Berlin

Type of work

3D

Visual Identity

Print

Located in the heart of Berlin, the Gropius Bau aims to be an open and vibrant hub for diverse individuals to connect. Our goal is to foster an environment where encounters, artistic engagement, and communal experiences thrive. We strive to be a space for play and participation, where all senses—seeing, feeling, hearing, tasting, and touching—are equally valued.

Strategy

Una Nau has developed a tailored outdoor identity for each season, drawing inspiration from the surrounding trees. Utilizing 3D technology, our approach ensures an innovative and adaptable design that seamlessly integrates with the environment while introducing fresh aesthetic elements.

Visual

The design implementation focuses on seamlessly blending with the natural surroundings of the Gropius Bau. Una Nau's aesthetic language echoes the distinctive features of the nearby trees, translated into artistic forms. Through the use of 3D technology, visitors are invited to experience a multi-layered and immersive journey, exploring the interplay between nature and art in new ways.

Year Finished

2023

Client Webpage

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Year Finished

2023

Client Webpage

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